I'm Laura, the founder of Underlash. As a busy mum with a thriving in-salon business, I know how hard it can be to juggle all of life's responsibilities while still feeling put-together. That's why I created Underlash - to give women like me an easier, more convenient way to get the lash extensions we love.

Underlash allows you to achieve natural and undetectable salon lashes from home, making you (and your bank balance) feel good and look fabulous. Lasting up to seven days, our premium DIY lash kits have been designed with all eye shapes and structures in mind, offering the perfect alternative to in-salon lash extensions.

But more than just a beauty brand, Underlash is a community built on the values of inclusivity, authenticity, and celebrating imperfection. I know firsthand how damaging social media can be, with its endless stream of perfect images that can make us feel inadequate and unworthy. That's why I feel a strong responsibility to educate and empower our customers, to remind them that what they see online is often a carefully curated persona, not a reflection of reality.

At Underlash, we're here to help you feel your best, we believe eyelash extensions are our rose tinted glasses.

So go on lovely, Lash a little.

Xx Laura