Our story
Salon lashes without the salon. Built by a woman who could never sit still for two hours, or remember to rebook.
Lash a little, lovely.
A message from our founder
I'm Laura. Mum of two, lash tech of a decade, and the reason your lashes no longer need a 9am appointment.
Let's be real. I loved leaving the salon with a fresh set. I did not love finding two spare hours, sitting perfectly still for them, then remembering to rebook. So I made the thing I needed: lashes that apply under your upper lash line, so they look like yours on a very good day.
Weightless Korean PBT silk. Up to seven days. Your bathroom, your timing, your face in the mirror looking suspiciously well rested.
Here's the part I used to leave out. At 31, after three decades of being told I was just a bit much, I was diagnosed with ADHD. Suddenly every cancelled appointment and half finished plan made sense, and so did the fix. I don't need more discipline. I need beauty that fits a brain like mine: five minutes, no booking, done at the bathroom bench.
Turns out I wasn't the only one. Ten years of clients had been telling me the same thing in different words. I love these, I just can't get here every three weeks. Underlash is that conversation, in a box.
We want you to look great and feel great using our products. Everything we make is vegan, cruelty free, paraben free and latex free, created with even the most sensitive eyes in mind. So go on, lash a little, lovely.
Laura x
More than a lash brand
We're not the only lash brand out there and I've never pretended otherwise. What I wanted was different from day one. Not something you grab once and forget in a drawer, but a brand you actually belong to, and come back to because you LOVE!
01
Every order earns points, and those points turn into money off your next set. The more you lash, the less you pay.
See how rewards work02
If you're already telling your friends, you may as well be earning from it. Join the affiliate programme and get paid for every woman you send our way.
Become an affiliate03
Write a review and we'll send you money off your next order. Your honest words are how the next woman works out whether this is for her.
Read the reviews04
Every piece of feedback gets read and acted on. The kit you buy next year won't be identical to the one you buy today, and that is entirely the point.
Tell us what you thinkBought once is nice. Bought again is the whole point. Brought 50+ times? That's our mission.
20,000 orders and still counting.
Thank you, lovely
Laura's picks
The two lash style that live in my bathroom drawer. I always reach for the OG lashes with the bond and seal, I love the look and they can last me a week.
Every single day
The brown bond makes the attachment almost invisible, blending into the Underlash extension and your natural lashes, so nobody can tell where mine end and these begin. School drop off, coffee runs, food shop. Mascara, who?
Night out Ā· Girls' day
When there's a dinner reservation involved. Same five minute application, slightly more definition but keep it brown. I reach for these and my whole face wakes up.
As seen in
āA busy mum has revealed how she harnessed her ADHD tendencies to build a successful beauty business empire, after struggling undiagnosed for 31 years.ā
āWant long lashes for a special event? Underlash is the solution.ā
āVolume buildersā, the beauty editor's pick of the month.
Real talk from real customers
★★★★★
Product is great. The lashes are easy to apply. I will be purchasing again. Thank you! āŗļø
L georgiou Ā· The Quickies - Flow
★★★★★
These were incredibly easy to use! I watched the instructional video which explained the process so well! I was prepared for some difficulty as a first time user, but they were super easy to apply and looked amazing! So much easier to use than traditional "over lash" false lashes.
Kylie Harrison Ā· The Quickies - Flow
★★★★★
best lashes I've found! So I was hopeless at putting on false lashes until now - these have been the easiest ones to date and they stay on for ages
MG Ā· Natural lashes
Your ultimate at home glow up
Lashes, bond, seal, applicator, curler, scissors. Everything you need for a set that lasts up to seven days. You buy the kit once. After that it's just lash packs and bond when you run out.
Shop the Kit
Say hello
Questions? Ask away.
Lash advice, order help, or which length suits your eye shape. We answer every one.
hello@underlash.com.auStockists & wholesale
Want us on your shelf?
Salons, pharmacies and boutiques. Tell us about your space and we'll send the wholesale pack.
Enquire about stocking usPress & collabs
Writing about us?
Samples, imagery and interviews with Laura. Happy to talk lashes, ADHD and building a business around both.
hello@underlash.com.au